Mitutoyo’s Challenge for New Designs

Mitutoyo’s product design has been reborn with the support by the entire company as a symbol of company transformation. The product design of Mitutoyo so far was focused on productivity and rationality, completely differing from the designs of European manufacturers that pursued beauty in form and brand.

The goal for new design was visual beauty, functional rationality and trustworthy measurement accuracy, which provided a strong basis for the way forward. Mitutoyo emphasizes on providing values of beauty, high accuracy and usability while displaying the details of the newly reborn Mitutoyo. We want our users to feel that Mitutoyo is always in pursuit of uncompromising design in every detail.
 

The new Mitutoyo design has just started.